Bob Levenson: Bill Bernbach’s Book


Šifra: BS-18282

Izdavač i godina: Villard Books, New York, 1987.

Broj stranica: 220

Uvez: tvrdi

Format: 31 x 23,5 cm

Stanje: izvrsno


A history of the advertising that changed the history of advertising.

This inside look at some of the most famous advertising campaigns in recent history created by Bill Bernbach, founder of Doyle Dave Bernbach, includes details on each campaign’s history and philosophy, as well as theories on advertising